Case Study: Custom Haravan Storefront for www.cuddle.vn

At Dotbase, we recently partnered with Cuddle. A local Vietnamese brand specializing in linen fashion for both men and women, is to redesign and develop a fully customized storefront on the Haravan platform.

While Haravan offers a solid foundation for local e-commerce businesses in Vietnam, working on a bilingual storefront (Vietnamese and English) revealed several challenges that required deep customization and careful handling.

Challenges: Handling Multilingual on Haravan

One of the biggest limitations we encountered is that Haravan’s core doesn’t natively support multilingual storefronts. Unlike platforms such as Shopify, WordPress (with WPML or Polylang), or headless CMS setups, Haravan requires manual workarounds to implement multi-language features.

For this project, that meant:

• Duplicating theme content and creating separate logic for each language.
• Adjusting UI components to dynamically handle both Vietnamese and English, from buttons to product descriptions and error messages.
• Ensuring compatibility across custom plugins, which often had to be re-edited and manually configured for both languages.

As a result, the workload for multilingual implementation was nearly 2x compared to a standard single-language setup on Shopify, WordPress, or custom CMS platforms.

What We Delivered

Despite the constraints, the final result was a seamless, modern storefront tailored for Cuddle’s branding and customer journey.

Key Highlights:

1. Multilingual Support: Visitors can switch effortlessly between Vietnamese and English, with full content and UI support in both languages.
2. Custom Search Page: Built a tailored search experience with keyword matching, filters, and improved UX.
3. Refined Category & Filter Interactions: Redesigned how users browse and filter products, with faster response time and better usability.
4. Dynamic Brand Pages: Custom brand listing logic to showcase collections and products by brand with easy CMS control.

Outcome

Cuddle.vn now runs on a scalable storefront that supports international growth while maintaining a clean, brand-aligned shopping experience.

This project also provided deeper insights into how Haravan can be extended, and where its limitations currently lie, especially for brands looking to go bilingual or serve global audiences.

We’re proud to support local fashion brands like Cuddle in building a more capable digital presence, and we’re just getting started.

More info

1/ Home page UI

2/ Product listing page UI

3/ Product detail page UI

More case studies coming soon...

#Haravan #Ecommerce #UXDesign #FrontendDevelopment #Dotbase #VietnamBrand #CustomStorefront #MultilingualUX #DigitalCommerce #CuddleVN