Client: IZIHelp – a rising player in Vietnam's Omnichannel CRM landscape, offering live chat, customer care, and automation tools for growing businesses.

The Challenge

IZIHelp approached Dotbase to help improve their digital presence and product messaging. While the core product was strong, the existing website lacked clarity in positioning, modern UX design, and conversion-focused architecture.

Our Approach

At Dotbase, we began with a full product audit to identify friction points in both user flow and brand presentation. From there, we delivered a comprehensive solution across design, development, and content.

What We Delivered

1. UX/UI Consultancy & Creative Design

• Designed a modern, intuitive interface aligned with IZIHelp’s SaaS positioning.
• Created interactive layouts that highlight product value and ease of use.
• Focused on conversion-driven design to improve lead capture and engagement.

2. Optimized Website Development (WordPress CMS)

• Developed the new IZIHelp website using a custom WordPress framework, ensuring flexibility and speed.
• Implemented mobile-first performance and on-page SEO best practices.
• Built scalable components to support future feature updates and marketing initiatives.

3. Copywriting & Messaging Strategy

• Delivered clear, compelling content that translates complex CRM concepts into user-friendly language.
• Helped define tone of voice and value proposition to resonate with decision-makers and SME clients.

The Result

IZIHelp now has a digital presence that matches its product ambition, one that is not only visually polished but also strategically aligned with its business goals. The new site has improved engagement metrics and offers a stronger foundation for growth and customer acquisition.

At Dotbase, we go beyond building; we think, design, and execute with scale and clarity in mind.

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