Overview

Eduhub is an emerging edtech platform on a mission to make quality education accessible through intuitive and engaging online learning experiences. As part of its product evolution, Eduhub partnered with Dotbase to enhance its core user experience, ensuring that students and educators alike can interact with the platform in a seamless and meaningful way.

Dotbase led the UI/UX design process from end to end, applying a strategic, research-driven approach to product development. The goal was clear: design an intuitive, scalable, and learner-centric interface that reduces friction and increases user engagement.

Challenges

Eduhub approached Dotbase with a familiar set of pain points seen in many fast-growing digital platforms:

• A cluttered interface that made it difficult for learners to find the right content

• Lack of structure in user journeys for both students and instructors

• Low engagement and retention, particularly among new users

• Inconsistent visual language, resulting in a disjointed brand experience

These challenges called for a fresh perspective grounded in research, UX strategy, and modern design principles.

Our Approach

Dotbase applied a full-cycle product design process tailored to Eduhub’s business goals and end-user needs:

1. User Research & Personas

We started by interviewing stakeholders, analyzing usage data, and identifying core user groups. This led to the creation of detailed personas for:

• University students seeking supplemental resources

• Adult learners pursuing certifications

• Instructors looking to share or monetize their expertise

Each persona highlighted unique goals, behaviors, and pain points, which became foundational to the design process.

2. User Flows

We mapped out key user journeys—from sign-up and course discovery to progress tracking and certification. These flows helped eliminate unnecessary steps, clarify actions, and guide design decisions toward a frictionless experience.

3. Wireframing & Interaction Design

Using low-fidelity wireframes, we explored multiple layout options to balance functionality with simplicity. Iterative feedback cycles allowed us to validate design direction early, before investing in full visual design.

4. UI Design & Visual Language

We developed a modern, accessible, and mobile-first UI system that aligns with Eduhub’s brand and appeals to its diverse user base. Our focus was on clarity, scalability, and consistency—using color, typography, and iconography to guide user attention and encourage engagement.

Results

The newly designed Eduhub platform delivers a streamlined and focused user experience that puts learners first. Key outcomes include:

• Improved onboarding time and reduced cognitive load for new users

• Clear navigation across devices, improving mobile learning adoption

• Higher completion rates for courses due to better UX

• A consistent design system ready to scale with new features and partners

Conclusion

This project reflects Dotbase’s ability to turn business goals into actionable design strategies that lead to real product impact. By combining UX research, clear user flows, and refined UI execution, we helped Eduhub move closer to its vision of becoming a leading online learning destination.

If you're building a platform where user experience directly impacts growth, talk to us at Dotbase. We specialize in turning complex digital products into intuitive, delightful experiences.